Why Wild Kestrel?
It started with my Dad.
In the 1980s and 90s, he was managing director of an innovative electronics company. He was wrestling with a problem on a major project connected with the global steel industry.
One particularly windy day, he looked out of his office window and saw a kestrel.
Everything around it was moving. Yet somehow the bird appeared almost completely still. Hovering, watching, constantly adjusting.
Dad stopped and watched it.
“How does it do that?”
That question sent his thinking somewhere different. Instead of staring harder at the problem, he became curious about something else. And in making that connection, he found a way forward.
He told me that story years ago. It stayed with me.
Because much of my own working life has been about the same thing: stop, look, ask a different question, make an unexpected connection, then work out how to make it happen.
That’s why I called this Wild Kestrel.